Overview of ASHI

The American Society of Home Inspectors(ASHI) is a national association for inspection professionals that operate in the real estate market. The association is comprised of roughly 6000 home inspector members that are served by a staff of 20 people.

ASHI website

Situation Analysis – Old Site

For ASHI the website, like many other associations, was a platform for members to access their benefits, take care of an account business, and stay in the loop on the happenings of the association. The website also provided information for home buying consumers about home inspection and allowed them to find local members to hire during their home buying process.

Website Issues

Many members having issues when attempting to complete basic functions on the website that led to the ultimately call the membership department for assistance, citing that:

• They could not find what they were looking for, or trying to accomplish.

• The website did not allow them to complete these basic function on their own.

In addition, many endeavors and goals that the organization’s leaders wanted to accomplish were limited by the old website functionality and lack of clear organizations throughout the website.

• Lack of organization user/member couldn’t pay your dues

• Information Architecture contained no hierarchy

Preliminary Process

Information was consolidated through new sitemap and designation of specific pages. Implemented a refined main navigation bar, landing pages, and sidebar navigation to increase findability and discoverability.

Flexible Build

Built with adaptability sustainability and growth in mind.

Various divs configurations were pre created to be reused on pages allowing pages to have increased coherence and simplicity in build-out process. Adding new pages on site can be placed seamlessly into
overall sitemap navigation.

Search, Contact, & Hire

Refined filtering system implemented to narrow search results based on the consumer’s specific needs.

Connecting Home Buying Consumers with Members

The Find An Inspector Search is ASHI’s proprietary search engine for consumers to look up local ASHI members to hire for their home inspection. Consumers can filter the search results based on specific features of their home, ancillary and additional services, as well as languages spoken. Member Profile offers members a platform for their company information and creates an opportunity to gain leads.

• Extensive Filters

• Profile Preview

• Licensing and Professional Credentials

• Contact Inspectors to Hire

• Full Details of Services Offered

• Links to Business Platforms

• Refined filtering system implemented to narrow search results based on the

• consumer’s specific needs.

Making Members Feel Right at Home

Giving members a clear point of entry to access their benefits. The Member Dashboard is a central hub for members to access their account details, membership standing and to take advantage of the various member benefits.

Main Takeaway:

The Member Dashboard provides a dedicated space for members, having all their relevant information and opportunities.

• Account Information

• Requirement Progress

• Quick Access to Profile

• Greater Engagement

• Automated Alerts to Update Information

Exclusive Logo Design Service

The logo design service, was developed to provide new members a simple way to get a logo for their new inspection business with no additional cost. By distilling the process into 3 easy steps, (choosing an icon, font and a color) the member wouldn’t be a timid by the process. A designer then would receive the submission and develop the logo into its final form.